It was announced at the 2009 Product Development and Management Association (PDMA) International Conference, Abbie Griffin, a presidential chair in marketing at the David Eccles School of Business was awarded the Crawford Fellow for her research contributions in the area of product innovation management.

Griffin is just the fourth recipient of the Crawford Fellow.  First presented in 1991, the award is presented by the PDMA in recognition of superior and unique contributions to advance the state of professionalism in the field of new product management through direct contributions of knowledge, service, practice, and stature in the field.

After learning of the honor, Taylor Randall, dean of the David Eccles School of Business said, “Abbie has an exemplary track record of making significant contributions to the field of marketing.  The Crawford Fellow award is further proof of how fortunate the university is to have her as a researcher, teacher and mentor.”

Griffin’s research investigates means for measuring and improving the process of new product development.   Most recently she has studied “Serial Innovators”, defined by Griffin, as individuals in large, mature organizations who are associated with one after another new product development success.  Her findings on “Serial Innovators“ have been the topic of numerous articles in prominent academic journals and due to research success will soon be published as a book.

Professor Griffin holds the Royal L. Garff Presidential Chair in Marketing at the University of Utah’s David Eccles School of Business where she teaches business-to-business marketing and first year core marketing classes to MBA students.  Griffin earned a Ph.D. in Management of Technology and Marketing from the Massachusetts Institute of Technology, an MBA from Harvard University and a Bachelor of Science in Chemical Engineering from Purdue University. 

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